Investment Attraction Services

PacTac's Investment Attraction Services are focused on the "tactical" side of investment promotion - the implementation part of investment promotion efforts. Once an organization has identified its targeted industries, PacTac helps turn those targeted industries into investing companies. PacTac's expertise is the development and implementation of targeted, effective programs for those industries, marketing to the companies in those industries, and finding investment projects for our clients.

PacTac works exclusively on international investment projects involving North America, either by promoting locations outside North America to North American companies, or by promoting North American locations to companies located outside North America.

PacTac's services include

• Developing marketing plans for specific industries and industry sub-sectors.
• Identifying data needed for presentation to prospective investors.
• Assisting in the preparation of marketing materials.
• Identifying industry sub-sectors with the best investment potential.
• Executing the marketing plan on an industry-by-industry basis.
• Identifying and profiling targeted companies.
• Contacting targeted companies on behalf of the client.
• Qualifying investment projects at targeted companies.
• Preparing detailed reports on potential investment projects.
• Meeting with management at targeted companies.
• Arranging special events and road shows.
• Arranging trade show participation.
• Arranging meetings for client representatives with targeted companies.
• Providing telephone and in-person project follow-up for offshore clients.
• Assisting in structuring public and private sector incentives to maximize value.
• Analyzing issues in successes and non-successes for future implementation.

Sample services:

• Lead generation. PacTac will work with a client to identify the relevant issues of attracting an industry to the client's location, and will go through a proprietary three step research process to identify potential investor companies. We will then contact key executives at those companies to identify (1) the companies with appropriate projects likely within the next two years and (2) the key executives interested in meeting with the client to further discuss placing the project in the client's location. PacTac generates specific executive contacts involved in the decision making for active deals, rather than low level functionaries assigned to meet with any and all investment promotion agencies. To quote a reference letter from the Industrial Development Board for Northern Ireland: "PacTac has consistently identified a number of quality leads where inward investment opportunities exist. PacTac has also demonstrated an ability to provide detailed material in support of these leads and provided contacts at senior levels."
• Overseas investment missions. PacTac will work with a client to arrange overseas visit programs in North America. These programs will focus on specific industries and will include one-on-one meetings with appropriate companies. The programs can also include trade shows, group presentations, luncheons, dinners, receptions, and the like. These missions can be arranged on a fixed-price basis for entire missions, or on an event-by-event basis.
• Visitor follow-up. Often organizations have promising visits to their locations from North American companies, but then do not have appropriate representation in North America to follow-up on those visits. Such follow-up can be critical in keeping interest active and in uncovering issues and concerns generated by the visit. PacTac will provide follow-up services on individual companies, including both telephone and in-person contact, on behalf of the client.
• Industry-specific incentives. As governments develop more sophisticated incentives, they structure their incentives programs to attract specific industries that they have identified as attractive. As examples, incentives could be broadly structured to attract research facilities, or narrowly focused on the down-stream natural gas processing industry. For any such program, PacTac will assess the needs of the specific industry, the alternative incentives acceptable to the government, and incentives currently being offered by competitive locations. PacTac will contact key industry executives to determine what they consider the most valuable incentives. In most cases, PacTac will also involve a local advisor to assist with the project. The effort will be to maximize the investor's benefits while minimizing the government's cost. PacTac will then help the client structure a best-practice incentives program to help attract that specific industry.
• Customizing incentives. When an organization is negotiating incentives with a potential corporate investor, PacTac will assess the company's incentives needs and the government's incentive options, and then help customize the incentives offered to best match available incentives with that investor's needs. Many best practices for investment incentives can be applied to reduce the overall costs for the location, while better providing what the investor values.